ME ID is a new digital identity app targeting 15-36 year-olds in the UK. To use the app, users are required to add personal details including their name, contact details, a photo of their face and an ID document.
I had to create a series of illustrations for the app screens and website homepage that support the copy provided. The illustration had to land the key messages and sell the benefits of using the ME ID app to the target audience. I had to demonstrate how the visual language could work across the app and website. ME ID is not a real product, there was no brand identity or guidelines, therefore I had the freedom to visualise the brand and its design direction myself, designing a logo and colour-ways.
Onboarding screens seen below. Using the copy provided in the design brief, I choose to design a carousel to help break up each step showing how the app works.
