Waste Not Want Not (WNWN) is a food campaign to make supermarket staff and customers aware of how much food is wasted each week. I designed the WNWN logo, and placed along all of the graphics with the slogan: ‘Don’t waste it, let’s face it’, to keep consistency throughout the designs. At the time of this project I had a part-time job at Waitrose, so I had an insight of how much food was wasted from week to week and that simple graphics like these could help partners and customers to change their behaviour so they waste less. This Project was designed as part of a university brief and to submit to the RSA student design competition.
